Copyright Explained


Just like music, paintings, architectural plans - any other form of creative work or intellectual property - the ownership (copyright) remains with the creator.


The images I produce are essentially a product which has marketing value, often to many different businesses. The work I create is my only source of income for the business, and is therefore protected by copyright as in NZ industry standards for commercial photographers. 


Copyright belongs to Amanda Aitken Photography Ltd, and work is licensed to each client. With me, there are NO RESTRICTIONS on how, where or how long the client can use the images within their business. But if another separate business wants to promote their own brand with the images (or what ever commercial use they may have), they would need to purchase a separate licence from me. 


Standard costs are based on a non-exclusive licence. This means that we can licence the images to other parties - but approval will always be gained before releasing images, so the original client knows where they should (and shouldn't) be.

- Images will not be released to another business if there is a conflict of interest with that party and the client. My morals are more important than my income. 

- I offer a reasonable time frame where the client can use the images exclusively, before releasing to other parties - 3 months or mutually agreed. 

- Discounted rates are offered if multiple parties wish to purchase images as well (enquire for Multiple Licence Rates). If you know of another business interested in getting shots, it is advised to get them on board at the start, so that everyone can benefit from the discounted rate, but more importantly so there is less disruption to your client. 

- As part of my licensing terms, subsequent businesses who purchase a licence must tag any social media posts to the original client. Amanda Aitken Photography provides them with the client's correct tags (if any) on the invoice.


If a client wants to own the images and have full control (own copyright), the relative fees are based on the fact that Amanda Aitken Photography Ltd is no longer able to gain any further business with the work. This isn't normally the case, because I don't put restrictions on the images. Owning full copyright will allow you to give the images to other businesses, or even charge a fee for them - if you so wish. 


It's all about education and understanding, particularly when there are often many businesses wanting images. I aim to be fair and transparent in all my practices, as licensing is a key part of my business. If there is any uncertainty, please call me for a chat and we can work out the best solution for you. 


I've been in photo labs since I was 14 years old and working as a full time professional photographer since 2002. It's taken years of experience, professional development, top-of-the-line gear (and a tireless obsession to the craft), to produce what you see. Post production involves working in close detail with every image - quality over quantity, offering many photoshop fix ups as standard, to ensure you have the best visuals in the game! The result is a product that can create a huge impact on your branding and marketing for many years to come.


Thanks for taking the time to read x


If work can be credited, please use "photography by Amanda Aitken Photography"

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Further information on Copyright For Clients: